Senior Copywriter

An overview of the role

Are you passionate about writing and content, and looking for an exciting new challenge in the world of marketing? Are you a copywriter ready to craft and shape content for one of the world’s leading creative consultancies? This could be the perfect opportunity to test your skills and take your career to the next level.

What we need from you

As a key member of the editorial department for the frog brand, you'll be at the forefront of creating engaging and effective content that strikes a chord with our global audiences. Working closely with designers, strategists, and other colleagues from around the world, you'll be responsible for crafting compelling copy for a variety of channels and formats, including articles, videos, podcasts, reports, and events. You'll also play a critical role in the strategic planning, writing, editing, researching, journey mapping, designing new content types and testing new marketing initiatives.

We want to make sure that you have the freedom to express your ideas in an environment that nurtures and values creative thought. While crafting copy will a huge focus of your role, you’ll also be encouraged to push your ideas and challenge ways of working so that as a brand we’re constantly looking for ways to improve the content we deliver. If that sounds like a challenge you’d relish, this could be your perfect next step.

What you’ll do in the role

• Collaborate with subject matter experts and stakeholders in and out of frog to write, edit, and shape clear, relevant, accurate, and engaging copy and content (e.g., articles, reports, podcasts, videos, infographics, live events, UI copy, email campaigns, etc.)
• Write and edit to brand style guides and editorial standards.
• Tell stories that inform, inspire, challenge, and entertain our audience.
• Understand and act on key takeaways and compelling angles from larger projects or bodies of work to inspire new directions of content.
• Conduct research to understand the type of content that our audiences are interested in reading
• Write and map audience journeys and design content initiatives from end-to-end.
• Dig into processes and workflows, constantly looking for ways to enhance production cycles.
• Experiment with new content formats, informed by research and refined by UX testing, accessibility standards, etc.
• Operate with a media brand mindset, balancing the push of deadlines with the joy of creation.

We’d love to meet someone with:

• Relevant working experience in agency or corporate environments
• A degree in marketing, mass communication, journalism, or an equivalent field.
• Strong understanding of keyword research, content optimization, marketing automation platforms, email platforms, social media, and Google Analytics.
• Excellent organizational and time management skills.
• Exceptional writing and editing skills in English
• B2B experience is strongly preferred
• Experience with a content management system

A bit about us

frog is a leading global creative consultancy, part of Capgemini Invent. Partnering with passionate leaders and visionary entrepreneurs, we apply creativity, strategy, design and data to re-invent businesses, drive growth and orchestrate customer centric transformation.

Together we strive to shape a regenerative future that is both sustainable and inclusive for businesses, people and

planet, and we’re always on the lookout for diverse talents who can challenge the status quo and solve problems.

The pond (as we like to call it) is an eclectic place to work, full of keen minds with a breadth of interests, skills and expertise. Together, we’re striving to shape a regenerative future that is both sustainable and inclusive for people and planet. Since joining Capgemini Invent, we’ve grown to a team of over 2000 designers, technologists, data scientists, consultants and digital strategists, and has expanded its global footprint to 70+ design and innovation studios and offices. We draw on a history of more than five decades that’s defined by human-centered design expertise, backed by the power of Capgemini Invent to drive sustainable growth, orchestrate experiences at scale, and harness the power of data and technology.

We’re an integral part of Capgemini, a global leader in partnering with companies to transform and manage their business by harnessing the power of technology. The Group is a diverse organisation of 340,000 team members in more than 50 countries and is guided every day by its purpose of unleashing human energy through technology for an inclusive and sustainable future. With its strong 55-year heritage and deep industry expertise, Capgemini is trusted by its clients to address the entire breadth of their business needs, from strategy and design to operations, fuelled by the fast-evolving and innovative world of cloud, data, AI, connectivity, software, digital engineering and platforms. The Group reported in 2021 global revenues of €18 billion.